Tourism & the Visitor Economy

Locum's experience in the tourism sector is unrivalled in the marketplace. Our work spans local, regional and national markets and includes the delivery of strategies, economic forecasts, action plans and audits. We also work with client bodies on all aspects of tourism development and delivery, including organisation structuring and process development.

Locum works with clients within bespoke transparent frameworks that allow process and progress to be measured and all stakeholders to become engaged. Locum overlays this methodological approach with extensive consultation and review.

The European Cities Marketing Annual Awards is a new initiative introduced by European Cities Marketing to celebrate excellence and professionalism and to encourage world-class performance in Europe’s tourism cities in an increasingly competitive business environment. Locum was the sponsor of the European City Tourism Organisation of the Year 2007. This award is given to an organisation that most effectively demonstrates excellent performance against a wide range of assessment criteria including leadership, strategic planning, customer focus, creative marketing and human resource management.

Click on the links below to view examples of Locum’s work and to view relevant articles about this sector:

Articles

Click on the titles below to view relevant articles published in Locum Destination Review:

A balanced package - Sir Alan Budd on the Gambling Review
A unique opportunity - Blackpool’s plans for regeneration through resort casino hotels
Brandwatch - Nation brand campaigns, past and present
Eastern promise - Cultural tourism opportunities in Morocco
Englandnet - A new strategy for e-tourism in England
European cities tourism - Richard Tibbott looks at European City collaboration
Eyes on the Tourism Prize - Maximising dividends for UK tourism
Gambling with the leisure pound - The UK and US casino industries compared
Heritage and tourism - Analysing the connections
Into the night - A strategy for Southampton's night-time economy
Locum Forum Seminar: Special Report - Summaries of the main presentations made at a Locum event, focusing on regional tourism
Marketing England - Bob Cotton of the BHA on why England deserves its own marketing body
Nation Brands - Exploring the links between corporate identity and national identity
North by Northwest - Developing a vision for tourism in England's Northwest
Small world - Promoting Australia to European travellers
The last resort - Gordon Marsden MP on Blackpool
The last resort - Why the UK’s traditional seaside destinations must rethink their long-term strategy
Welcome arrivals - The UK’s new regional tourism architecture, and why it should help hoteliers

All articles can be downloaded as PDF files and viewed through Adobe Acrobat Reader 4.0 or later versions, which can be downloaded free for Windows and Mac.