Locum Destination Review - Issue 17
The journal of record for the global destination industry
Editorial
Welcome to our new look issue of Locum Destination
Review. We have taken on board your desire for a stronger thematic bias
to each issue and from now on we will publish a focused journal in support
of each of our themed Locum Forum Events.
Building on the very successful event held in partnership
with GVA Grimley in June of this year (see side bar), the central theme
of this special issue is mixed-use development and the key role that
leisure and culture can play in attracting footfall, creating a unique
‘sense of place’ and, ultimately, raising values.
Simon Bee champions the cause for high quality, active,
public spaces providing access to ‘new people experiences’.
Chris Brown writes about the role of the enlightened developer who sees
the long-term benefits of investing in leisure and culture – a
rare breed in the UK.
David Geddes explores the recent fashion for high-rise
mixed-use developments while James Watson brings us back to earth with
a bump, reminding us that mixed-use masterplans are of little use without
detailed funding and delivery plans.
Douglas Clarke challenges the notion that iconic buildings
and cultural attractions actually make a difference to inward investment
decisions while Joanna Averley, formally of CABE, presents her thoughts
on how public agencies and developers alike can think about culture
and design to create value.
Meanwhile, our regulars on economics and branding are
still here, together with a new collection of ‘My Favourite Destination’
stories and the most recent Locum News.
We hope that you enjoy the new look and the range of
articles presented in this special issue and wish you well with your
own destinations in the coming months.
Jess Harris
Issue Editor
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