Locum Destination Review - Issue 1
The journal of record for the global destination industry
Editorial
Welcome to the first edition of Locum
Destination Review. We aim to be the authoritative
specialist publication for decision makers in the destination
industry. We trust you will find our coverage of this complex
and highly differentiated business informative, illuminating
and occasionally provocative or amusing.
So, just what is ‘the destination industry’?
Starting with the obvious, the tourism and
leisure industry is generally agreed to be one of the world’s
largest businesses. Every operator in this powerful, growing
and truly global economy is in the destination business.
The manager of a commercial attraction, the
developer of new travel or accommodation products, through
to the marketing professional branding and promoting an
entire country: each is a ‘destination maker’.
Each of these specialists is ultimately involved in creating
an image, a product or a physical place designed to tempt
consumers to visit, to spend time, to spend money. What
unites them is their creativity, expertise and success as
destination makers.
But the destination industry is far larger
than the travel, tourism or leisure markets in their traditional,
somewhat narrow, definitions. There is far more to making
destinations happen, making them competitive and making
them sustainable than meets the eye. The policy makers,
economic development agencies and private sector investor-partners
who are leading the transformation of former industrial
wastelands into the ‘leisurescapes’ of tomorrow
are also in the vanguard of destination making.
Locum Destination Review
features in-depth articles from across the full spectrum
of the destination business. We trust you will find the
news and views of leading destination professionals in your
own field stimulating and enjoyable. We also hope that you
will enjoy our coverage across very different sectors of
the destination industry and our focus on the ‘cross-overs’
between them.
The destination industry is massive, fascinating and global.
Locum Destination Review’s editorial
philosophy is to bring this diversity together, to provide the world’s
leading destination makers with authoritative comment, analysis and
information from all corners of their economically vital, rapidly changing
and hugely diverse industry.
Owen Burdekin
Editor
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